We unpack the secret to Hiring "Top" Digital Marketing Professionals.
In the ‘Hiring Digital Marketing Professionals: Complete Guide 2023’, we dig into the complexities of recruiting superior digital marketing experts in a landscape that’s shifting at an unprecedented pace. Now, more than ever, unearthing these specialists is proving challenging, given their evolving skillset and the digital industry’s rapid advancements.
In this article we explore:
- The dynamic digital marketing ecosystem.
- How to identify indispensable skills in digital marketing professionals
- The importance of competitive salary packages and promoting culture fit
Mastering the Ever-Evolving Digital Marketing Landscape
In today’s digital era, maintaining a competitive edge means consistently updating your knowledge of the industry. As you strive to attract top-tier digital marketing candidates, it’s vital to be well-versed in both the timeless aspects of digital marketing and the innovative trends revolutionising the field.
One of these enduring aspects is Search Engine Optimisation (SEO). Despite evolving algorithms, SEO remains a fundamental pillar of digital marketing. Candidates need to demonstrate a deep understanding of on-page, off-page, and technical SEO, along with a keen awareness of how to optimise for emerging elements like voice search. They should also be adept at SEO-focused content creation, as quality content is a significant driver of search engine rankings.
Another steadfast component is Pay-Per-Click (PPC) online advertising. However, with the increasing competitiveness of the digital advertising landscape, managing effective PPC campaigns demands more than basic knowledge. It requires a strategic mindset to optimise bids, target relevant keywords, create compelling ad copy, and effectively use ad extensions. Additionally, the rising costs of PPC call for professionals who can maximise return on ad spend by continually monitoring and refining campaigns.
As you navigate the changing tides, emerging trends should also be on your radar. AI-driven marketing automation, for instance, is streamlining and personalising customer journeys like never before. Familiarity with these tools can drastically improve campaign effectiveness and efficiency, making it a desirable skill in candidates.
Similarly, as voice search becomes increasingly prevalent, an understanding of voice search optimisation will be crucial. The use of AR and VR in marketing is also growing, providing more immersive and engaging experiences to customers. Knowledge and experience with these immersive technologies can differentiate a good candidate from a great one.
Finally, with data privacy legislations tightening globally and consumer awareness on the rise, the ability to formulate and execute privacy-centric marketing strategies is increasingly valuable. Prospects with skills in this area demonstrate their commitment to ethical marketing practices, an aspect appreciated by organisations and customers alike.
In essence, to hire top-notch digital marketing professionals, you need to stay on the pulse of both enduring and evolving industry trends. Equipping yourself with this knowledge not only enhances your hiring process but also enriches your own professional growth in this fast-paced industry.
Effective Assessment of Candidates' Skills and Experience
How to identify individuals with the right Digital Marketing Skills
Rather than relying solely on CVs, add practical assessments to your hiring process. Use live-case studies to assess their strategic thinking and problem-solving skills. For example, give them a hypothetical company scenario and ask for a digital marketing strategy. Assess their competence in SEO and SEM by asking them to optimise a dummy website or plan a PPC campaign. This hands-on approach will provide valuable insights into their practical knowledge and creativity.
Cultivating a Positive Culture Fit for Digital Marketing Roles
Creating a positive culture fit is about more than just aligning with company values. It’s about finding digital marketing professionals who can seamlessly blend into your team and contribute positively to the work environment.
They should be able to work collaboratively, resonate with the company’s mission, and bring a positive energy that enhances the overall team dynamic. Exploring a candidate’s work style, communication preferences, and their approach to challenges during the interview process can provide valuable insights into their potential culture fit.
Offering Competitive Pay to Attract the Best Digital Marketing Experts.
Attracting the best digital marketing talent involves two key components: competitive pay and a strong cultural fit. Firstly, offer a salary package that reflects the market rate and the candidate’s skills and experience. Remember, a good salary isn’t just about numbers – it’s a sign of how much you value your employees.
Average Digital Marketing Job Salaries
Here are the average 2023 salaries for digital marketing professions in the UK:
- Search engine optimization (SEO): £41,311
- Content marketing: £44,537
- Social media marketing: £43,078
- Email marketing: £40,571
- Data analytics: £50,362
- Marketing automation: £54,207
- User experience (UX) design: £57,252
- Mobile marketing: £44,028
These salaries can vary depending on factors such as experience, education, location, and industry. For example, SEO professionals with more experience and certifications can earn higher salaries. Similarly, content marketers who work in the London area can earn more than those who work in other parts of the UK.
The most in demand digital marketing skills in 2023
Search engine optimization (SEO):
SEO is the process of optimizing websites and their content to rank higher in search engine results pages (SERPs). This is important because more than 90% of online traffic comes from search engines.
Content marketing is the process of creating and distributing valuable, relevant content to attract and retain an audience. This can be done through a variety of channels, such as blogs, articles, social media posts, and infographics.
Social media marketing:
Social media marketing is the use of social media platforms to connect with potential and current customers. This can be done through a variety of activities, such as posting engaging content, running social media ads, and using social media analytics to track results.
Email marketing is the process of sending promotional emails to a list of subscribers. This can be a very effective way to reach potential and current customers, and it can also be used to build relationships and nurture leads.
Data analytics is the process of collecting, analyzing, and interpreting data to gain insights into customer behavior and performance. This information can be used to improve marketing campaigns and make better business decisions.
Marketing automation is the use of software to automate marketing tasks, such as email marketing, social media marketing, and lead generation. This can save time and resources, and it can also help to improve the efficiency of marketing campaigns.
User experience (UX) design:
UX design is the process of designing products and services that are easy to use and enjoyable for the user. This is important in digital marketing because it can help to improve the conversion rate of websites and landing pages.
Mobile marketing is the use of mobile devices to reach potential and current customers. This can be done through a variety of channels, such as mobile apps, SMS marketing, and mobile web browsing.
These skills are in demand because they are essential for businesses to reach and engage with their target audiences in the digital age. As the digital landscape continues to evolve, these skills will become even more important.
How to find Job Seekers with these Digital Marketing skills
Looking at Hiring Digital Marketing Professionals ? Try Perspectv – AI Talent Matching
Perspectv is a pioneering recruitment agency that offers a unique approach to finding candidates with digital marketing skills. Their innovative AI matching system connects employers with suitable candidates based on their individual skills, experiences, and personality traits.
Additionally, leveraging online job boards like Indeed, Monster, and CareerBuilder can provide access to a wide pool of digital marketing professionals. Social media platforms such as LinkedIn and Twitter also offer valuable networking opportunities, allowing you to connect with individuals who share a passion for digital marketing.
By utilising these platforms, you can discover talented candidates who possess the skills and expertise you’re seeking for your digital marketing team.
Indeed Vs Monster : Which Job Board is Better